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Senior Brand & Communications Strategist

Location
Brisbane/Los Angeles/Remote
Applications close
Fri 17 December, 2021

About Josephmark

At Josephmark, we believe a better future happens by design. We are a venture studio, specialising in design, digital product, and venture strategy. We partner with passionate people and like minded companies to envision a better way to work, live, and play – whether that’s bringing a pre-seed startup from 0 to seed through our VaaS model, breathing new life into legacy brand identities, or crafting new digital products and brands that propel the world forward.


About the Team

JM is made up of designers, developers, strategists, writers, storytellers, shapers, and technologists. We are a mission-driven team looking to build the future we want to see. Our studios work collaboratively across Australia (Brisbane and the Sunshine Coast) and Los Angeles.


Where could you fit in?

This is a newly created role at JM where you will have the opportunity to shape the JM narrative and implement our very first audience-lead digital marketing strategy to fuel acquisition and growth. We’ve been around for 17 years (with studios in Australia and the United States) flying under the radar, and while our clients and friends love us, we’re ready to let the rest of the world in on the secret, too.

So why now, you ask? We’re growing at an unprecedented rate and have so much to talk about; everything from the benefits of venture-as-a-service to the future of agtech, the latest in fintech to the future of sextech, when you need venture, brand, content, product—or all four. We’re motivated to find a Senior Brand & Communications strategist to support us in our efforts to streamline new business development, blending brand strategy, content development and marketing execution to meet goals that you will help establish and evangelize

As a community strategist passionate about impact, innovation and entrepreneurial pursuits, your primary role will be to support the development of and drive execution of the JM brand growth strategy specifically targeting capital managers, entrepreneurs, startups and funded early stage ventures. You will develop the global brand content strategy across the JM group working in collaboration with brand, product and venture designers, product, developers, content, creative technologists, motion designers and business development personnel to build foundational brand assets as the stewardship of the JM brand.

This position is a contributor team lead role with access to social media, design and content support. But don’t worry, we’ve earmarked your first future hire as a social media manager to support you once you hit the ground running. Experience in scaling a new marketing function within the studio will be highly desirable.


The opportunity:

  • As the successful candidate you will articulate the JM brand vision engaging all internal stakeholders.
  • This role is a mix of hands on content writing and creation for B2B emails and blogs, social media, along with facilitation and promotion of events and press management.
  • It will be highly desirable if you come with proven public relations, media and community engagement experience and have managed PR agencies in previous roles.
  • You will be responsible for the development and execution of the global brand strategy across all mediums: paid advertising, social and content, sponsorships, events, PR, media relations, partnerships and thought leadership.
  • You will develop and lead the smooth execution of the brand portfolio marketing plan (venture studio, own ventures, key partnership ventures and sister studio Breeder) from messaging hierarchy to content and delivery on global strategies.
  • You will plan, build and deliver campaigns targeting all stages of the customer journey, emphasising awareness, engagement, loyalty and advocacy.
  • You will develop and maintain brand guidelines enabling the development of JM’s online community.
  • You will train and lead a cross functional team of brand ambassadors across the business establishing resources to scale messaging segmentation guidance as we grow the business.

What makes this job amazing?:

  • You’ll get to promote an established brand that is highly respected and develop lasting relationships with our partners in the industry.
  • Quality content and ample success stories (one of our portfolio ventures Clipchamp was acquired by Microsoft) to promote.
  • You get to be a part of JM’s incredible growth (we’ve more than doubled in size over the past 18 months)
  • Contribute to a diverse, transparent, high-performance, people-driven culture and team (who are down to earth beings that lead with heart).
  • Further our mission of building the future we want to live in, with projects (both internal and external) that are regenerative at their core.

Essential hands-on marketing experience:

  • At least 8 years marketing experience preferably in early stage or high growth environments.
  • Experience in the tech sector, in both brand and product marketing.
  • A sense of aesthetics and a love for great copy and communication that enhance the brand.
  • Experience building drip campaigns that target all stages of lifecycle marketing.
  • Proven experience in improving channel performance for our own and partner ventures e.g. testing, and iterating on what brand messaging and strategies achieve the greatest ROI.
  • The ideal lead has a deep understanding of performance marketing, execution of brand, messaging throughout the funnel.

This is a full time position that offers a competitive salary, equity and flexible working hours. We prefer this position to be based in LA or Brisbane but are open to fully remote applicants who can align with Brisbane (AEST) and LA (PST) time zones.


What’s in it for you?

Equity: We believe in the ventures we work on so much that we invest in them - our legacy will be a portfolio of ventures that make the world a better place. As a JM employee, you have the opportunity to think and act like an investor by participating in our unique equity scheme, JM Tokens. The hours you work are tallied into tokens which you can invest in to our expanding venture portfolio. In a liquidity event, your tokens will pay cash dividends (and your tokens remain yours for life).

Growth: We can promise that you will always be challenged and intellectually stretched by the projects you work on. And the sky’s the limit in terms of your career progression - we offer generous personal and professional development grants to help get you there.

Work-life balance: We know you have a rich personal life outside of work (and at JM we love hearing about and celebrating your side hustles). We offer enhanced annual leave benefits, your birthday off, gender-equal paid parental leave and fully flexible working.

A sense of purpose: Every project we work on is heavily vetted to ensure it’s aligned with our mission and values. Unlike many other business models, we don't just say yes to every brief that comes through the door. You’re guaranteed to work on world-class products, brand-new startups or your very own ideas that are creating a better future by design.

Belonging: We are an inclusive workplace committed to fostering a sense of thriving and belonging for all its employees. As such, we strongly encourage members of underrepresented communities to apply. As long as you share our values and our venture mindset, you will find a home at Josephmark.


Jeremiah Kato

Want to know what it's like to be on the Business Development team at JM? Meet our Strategic Partnerships Manager Jeremiah.

What’s the most interesting thing you’ve worked on at JM? There's honestly too many to pick from! We're lucky enough to be the go to venture studio for audacious Founders and companies that are looking to solve some really challenging problems; whether that be exploring inclusivity in sextech, envisioning energy for the decentralised grid, or gamifying education to promote entrepreneurship in students to name a few.

How long have you been in the industry for? Over a decade now wearing different hats from a Brand Strategist, to a CMO, to a consultant & now sitting on the commercial side of the table as a Strategic Partnerships Manager.

What’s the best thing about working at JM? There's not many other companies out there where on a daily basis you get to play in so many different sandpits. I can start the day working on a Fintech project and end the day I've spent time Sportstech, Agtech & Proptech.

What’s the worst thing about working at JM? Working on the river at the Powerhouse in Brisbane. Someone's gotta do it I guess, ha..

What’s something people might not know about being a Head of Delivery at JM? We're quite multidisciplinary having all come from different professional backgrounds in former lives which makes for really diverse perspectives and robust conversations.

What advice do you have for anyone looking to do what you do? Be curious about everything and fall in love with understanding problems holistically.

Link us to something cool. https://www.theringer.com/the-rewatchables

Think you're the one for us?
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