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Brand Marketing Lead - B2B

Location
Brisbane/LA (remote)
Applications close
Fri 19 November, 2021

About Josephmark

At Josephmark, we believe a better future happens by design. We are a venture studio, specialising in design, digital product, and venture strategy. We partner with passionate people and like minded companies to envision a better way to work, live, and play – whether that’s bringing a pre-seed startup from 0 to seed through our VaaS model, breathing new life into legacy brand identities, or crafting new digital products and brands that propel the world forward.


About the Team

JM is made up of designers, developers, strategists, writers, storytellers, shapers, and technologists. We are a mission-driven team looking to build the future we want to see. Our studios work collaboratively across Australia (Brisbane and the Sunshine Coast) and Los Angeles.


Where could you fit in?

As a B2B Brand Marketing Lead, your mission will be to design, own and deliver Josephmark’s brand, communications and marketing strategy - building awareness, community and engagement amongst our target audience of startups, capital managers, entrepreneurs and funded early-stage ventures. You will be Josephmark’s brand custodian across the full marketing mix: PR, media relations, social and content, sponsorships and partnerships.


In this role you will:

  • Design and implement Josephmark’s brand, communications and marketing strategy to build brand awareness and drive leads to our new business pipeline
  • Own all Josephmark’s external comms, balancing both strategic decision making and execution as you’ll often be crafting the narrative yourself
  • Manage the content production cycle, coordinating whatever you need to bring your content strategy pillars to life and optimising content for all channels and devices
  • Lead our media relations, establishing a Josephmark-appropriate network of press contacts and media outlets
  • Build and engage our social community

You should have:

  • Significant experience (6+ years) in strategic marketing, communications and brand building
  • An understanding of the tech and venture industries landscape, and established relationships within these ecosystems (advantageous but not essential)
  • The ability to think strategically, problem-solve creatively and execute with a love for detail – balancing both brand and commercial objectives
  • A passion for verbal and visual storytelling with excellent written and verbal communication skills
  • A highly collaborative style, a venture mindset and a willingness to muck in

What’s in it for you?

Equity: We believe in the ventures we work on so much that we invest in them - our legacy will be a portfolio of ventures that make the world a better place. As a JM employee, you have the opportunity to think and act like an investor by participating in our unique equity scheme, JM Tokens. The hours you work are tallied into tokens which you can invest in to our expanding venture portfolio. In a liquidity event, your tokens will pay cash dividends (and your tokens remain yours for life).

Growth: We can promise that you will always be challenged and intellectually stretched by the projects you work on. And the sky’s the limit in terms of your career progression - we offer generous personal and professional development grants to help get you there.

Work-life balance: We know you have a rich personal life outside of work (and at JM we love hearing about and celebrating your side hustles). We offer enhanced annual leave benefits, your birthday off, gender-equal paid parental leave and fully flexible working.

A sense of purpose: Every project we work on is heavily vetted to ensure it’s aligned with our mission and values. Unlike many other business models, we don't just say yes to every brief that comes through the door. You’re guaranteed to work on world-class products, brand-new startups or your very own ideas that are creating a better future by design.

Belonging: We are an inclusive workplace committed to fostering a sense of thriving and belonging for all its employees. As such, we strongly encourage members of underrepresented communities to apply. As long as you share our values and our venture mindset, you will find a home at Josephmark.


Jeremiah Kato

Want to know what it's like to be on the Business Development team at JM? Meet our Strategic Partnerships Manager Jeremiah.

What’s the most interesting thing you’ve worked on at JM? There's honestly too many to pick from! We're lucky enough to be the go to venture studio for audacious Founders and companies that are looking to solve some really challenging problems; whether that be exploring inclusivity in sextech, envisioning energy for the decentralised grid, or gamifying education to promote entrepreneurship in students to name a few.

How long have you been in the industry for? Over a decade now wearing different hats from a Brand Strategist, to a CMO, to a consultant & now sitting on the commercial side of the table as a Strategic Partnerships Manager.

What’s the best thing about working at JM? There's not many other companies out there where on a daily basis you get to play in so many different sandpits. I can start the day working on a Fintech project and end the day I've spent time Sportstech, Agtech & Proptech.

What’s the worst thing about working at JM? Working on the river at the Powerhouse in Brisbane. Someone's gotta do it I guess, ha..

What’s something people might not know about being a Head of Delivery at JM? We're quite multidisciplinary having all come from different professional backgrounds in former lives which makes for really diverse perspectives and robust conversations.

What advice do you have for anyone looking to do what you do? Be curious about everything and fall in love with understanding problems holistically.

Link us to something cool. https://www.theringer.com/the-rewatchables

Think you're the one for us?
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