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Social Media & Community Manager

Brisbane (remote-friendly)
Applications close
Fri 8 October, 2021

Backpocket is looking for their social media and community manager, could it be you? We’re a recently launched social payments app. We’re transforming the way friends split, share and keep track of expenses. The Backpocket app allows you and your friends to chat and make plans, with the added features of being able to split expenses, send money and keep a running tab between a group. Perfect for a night out, organising share house expenses or even a group trip away. We’ll be the first app offering this service in Australia. Our customer base is young, active and very social people, so we think the social media and community manager is going to be a key hire for the business.

You'll be helping us launch the Backpocket brand. We need someone who is at home with organic social and has what it takes to grow the following from zero. You'll spend your time posting and engaging on Instagram and TikTok, as well other social channels.

You can work with our designer to develop the assets required, you'll write the captions, schedule the posts and engage with our followers and the community to get some organic growth flowing. Since we're a small team and a start-up, it's likely you'll work across some other marketing channels too, be it testing partnerships, PR, digital or offline channels. This is a role that would suit someone looking to get experience across the entire marketing mix and grow within a company.

Your skills

  • You've got an innate understanding of Instagram and TikTok
    • You know how to build a brand following on these channels
    • You know how content generation should work and you have some of the skills to get it over the line
  • You've got the ability to develop a narrative for our brand, based on our brand guidelines
  • You can make our socials and our brand stand out to young people
  • You know grammar and spelling good, real good
  • You've got an eye for trends in social media and understand the tricky relationship brands can have with those. More importantly, you know when we should join the conversation and when we shouldn't
  • Most importantly, you've got a can-do attitude and you're curious about how to build the Backpocket following and userbase

Your experience

  • You'll be the leader of our socials, this means you're the authority and what you say goes. You're likely to have at least 2 years of experience in a social-based role
  • You have the ability to own the entire organic socials process, so you have the means to create content and have an understanding of that process e.g. already have some skills in photo/video editing, scheduling software, copywriting or similar
  • We'd love it if you have paid social experience too, but it’s not essential

You'll enjoy working here if you like:

  1. Work with a bit of pace to it, there are no long-winded, 4 levels of approval for an Instagram post at Backpocket!
  2. Being the authority on your channels, our head of marketing will trust you with your channels and support you every step of the way
  3. To work flexibly and autonomously, it's 2021 so you choose your work style

What you get with Backpocket

  • Flexible work arrangements, the autonomy to make your own decisions and decide how you work
  • Work remote or join the team occasionally in Sydney or Brisbane
  • This is an early-stage start-up, for what we don't have in reputation and history we make up for by allowing our team to write the rules and shape the business into what they think is best for them and the market

If you’d like to chat more about the role, click the apply button to connect with Rachel.