Empowering content creators to make professional videos online.

Venture Journey
  • Recon
  • Funding
  • Launch
  • Growth
  • Acquisition

Joint Venture
Series A

Alexander Dreiling, David Hewitt, Soeren Balko, Tobias Raub

We partnered with Clipchamp to envision an editing tool that could turn any novice with a video idea into a bonafide video-making star. Today, Clipchamp Create is used by over 17 million people worldwide, with membership growing by 54% over the last year.

Our goal was to not only help envision and establish the foundation of Clipchamp Create as a product, but to establish an internal design culture within their team that could live on beyond our time with them.
David Whipps, Product Lead & Strategist

Since working with JM, Clipchamp has been named Premiere Partners of Dropbox, received the Dermot McManus Award for Innovation from The Expert Council of Australia, and were touted by the Courier Mail as Australia’s likely first $1B company.

The pivot paid off and the company has amassed a user base of 6.5 million people around the globe, including employees from major corporations such as Google, Tesla, Microsoft, Deloitte and BHP.

What we did in this venture...



  • Language & Tone of Voice
  • Messaging
  • Copywriting & UX Writing


  • Visual identity
  • Art direction
  • Brand Animation

Digital Product


  • Experience design
  • UX & UI design
  • Interaction & motion design
  • Content & Information Architecture


  • Rapid prototyping
  • User testing


  • Technical analysis & strategy
  • Front-end development support (marketing website)

Venture Strategy


  • Opportunity mapping
  • Demand testing
  • Market analysis
  • Business strategy
  • Product strategy & roadmapping
  • Product envisioning
  • Investment strategy


  • Investor narrative
  • Investor materials (hype reel, pitch decks, tearsheets, etc.)
  • Capital raising support
  • Recruitment
  • Pricing Strategy
  • Business Ops