The demand for meaningful, high-quality content won’t stop growing any time soon – but non-fiction film makers embarking on their second film have been left in the lurch when it comes to funding and support. To put a stake in the ground as documentary film’s answer to the MacArthur ‘Genius’ Program, Concordia’s Artist In Residency fellowship needed a brand.
We were only too happy to oblige.
When Davis Guggenheim (An Inconvenient Truth), Jonathan King and Laurene Powell Jobs and Rahdi Taylor (Sundance Documentary Fund) dreamed up Concordia Studio’s fellowship program the aim was to fill this exact gap: Fostering story-driven nonfiction film-makers from the margins beyond their debut films, and enabling them to carve out sustainable careers.
Working alongside the fellowship’s director, former Sundance Documentary Fund head Rahdi Taylor, we explored how a fellowship backed by the greats, centered around bolstering the careers of underrepresented artists, called for a brand system that struck a similarly bold balance.
We worked with photographer and director Gari Askew on artist portraits to closely align the way the brand system worked with how the residency did: Artists to the front, with the exact supporting elements necessary for them to shine. Evocative, serious prestige met a newer, more passionate and personal aesthetic – celebrating the unique voices, artistic output and identities of the fellows themselves.
When exploring features to draw in future talent, we couldn’t go past intentionally bold type foregrounding the fellows’ real words. It was the most economical way to brand and market the fellowship in one fell swoop.
Whether you’re an entrepreneur looking to prove product-market fit or an early-stage company with a clearly-defined concept, we can bring your vision to life. Get in touch.