Journal

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Article

RCA Records Rebrand: Making noise with Alex Naghavi

Join us as Alex Naghavi, our LA-based Partner and Executive Creative Director, walks us through how we brought the new RCA Records brand into the world, and had a damn good time doing it.

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The Goods

The Goods—No. 42

Sexist deepfakes, hyperreality fashion and colour witchcraft

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Article

Building Backpocket: From 0 to Fintech App in 6 Months

From idea through to launch, we brought Backpocket into the world in just six months of strategizing, designing, engineering, and team-building. Just how did we do it? We sat down with JM’s Head of Product Colleen Morgan to find out.

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Article

How We Name Things: A JM Approach

What happens when a client comes to us, or we spin up our own business, and we don’t have the very first point of contact most consumers will have with it: a name? Take a peek into the JM approach for naming.

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Event

It Takes A Village: Why Ventures Studios Are A Great Place To Launch Into Your Career

Our Strategic Partnerships Manager Jeremiah Kato took our JM method to the youth with his talk last week 'It Takes A Village': Why Ventures Studios Are A Great Place To Launch Into Your Career. Jere asked the audience of senior high students focused on STEM to imagine what magic could happen if skilled practitioners from divergent disciplines actually worked together...might we be able to actually solve societal & commercial problems?

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Event

Guest Lecture at Shillington Brisbane

Our Lead Designer, Scott Milton, stops by Shillington Brisbane to share his wisdom and insights on designing Minimal Viable Brands (MVBs) for startups.

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Article

The Josephmark touch that led to Clipchamp’s Microsoft Acquisition

For Windows users around the world, a new tile is about to make its way onto the homepage and that tile belongs to the homegrown efforts of Australian start-up, Clipchamp. Claiming a prominent place among the Microsoft 365 Suite, Clipchamp is an Australian success story that supports the promise Josephmark has touted for over a decade; that venture studio is the go-to model for startup success.

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Press

Branding for Startups

Our ECD speaks with Just Branding about how we design, validate, launch and sell a brand by deep diving into the process, exploring the benefits and nuances of working with a venture studio vs a traditional design shop.

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Article

Deploying a Next.js application at 3 different budgets

Sam, our Full-Stack Developer, walks through how we approach deploying our preferred front-end web framework, Next.js at three levels of complexity and cost. Our solutions start at less than $1/month and ramp up to over $100/month.

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Article

My first week with JM

Our newest colleague and stellar junior designer, Gabi, shares insights from an unconventional first week at Josephmark (spoiler alert: farming and scavenger hunts included).

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Article

Why I swapped startups for a venture studio

Our Content Lead, Amy Jacobowitz, reflects on taking the ambition, focus, and scrappy strategic sensibility from her startup days to where it’s meant to thrive: a venture studio.

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A black-and-white photo of Matt, wearing a t-shirt and jacket. Soft light is shining on him from one side, and his face is turned toward it. He’s got a small smile on his face.

Article

Why venturing with Josephmark is the smartest move for your startup

One thing that has always differentiated Josephmark from most digital and design studios is our focus on launching our own ventures—and the value that brings to the breadth of what we offer to our clients and partners. Venturing is a tough slog. After launching over 20 different ventures spanning a decade playing in sextech, agtech, fintech and beyond, we know it first-hand.

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Article

Talk the Walk: How the Walking Dead Universe became a Google Voice Action

How Breeder and Josephmark created Google’s latest interactive voice narrative game. With a phenomenal 11 season run, the enduring empire that is the The Walking Dead franchise proves that indeed, zombies are very hard to kill. After over a decade of gracing our screens with post-apocalyptic zombie horror, The Walking Dead’s series finale premiered February 20th on AMC+. Following the acclaimed series finale, we interviewed the team who brought this zombified world across to the emerging frontier of Google Voice.

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Uzi mapping out a system on a whiteboard with pens and stickynotes. Visible words include “Public vs Private Workspace” and “Permissions Heirarchy”.

Article

The engine behind Josephmark ventures

At Josephmark, we’ve built brands, strategies, and products across everything from artificial intelligence and mixed realities, through to crypto and robotics. As a venture studio with nearly two decades of work to our name – including Clipchamp, recently acquired by Microsoft – our ventures span fintech, agtech, sextech and beyond. Understanding the unique offerings and advantages of these different technologies is core to our creations, and that’s exactly where our brainy, secret-sauce Technical Director Uzi Bar-on fits in.

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Article

Ash Baxter on running an impact startup, making composting accessible, and the power of purpose

Compost can recycle our food waste, restore our soil and cut our carbon emissions. Hard-working founder, ecopreneur and Josephmark venture partner Ash Baxter is making this vital activity easy, fast and fun — one Monty monitor at a time.

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Article

Eco-CryptoArt, AR & Digital Fashion: Emerging Tech Trends Pushing Environmental Agendas

Amid the climate crisis and global pandemic, unethical tech is on the rise — but on the bright side, more and more adaptive creatives are becoming environmentally conscious digi-sapiens. From writing off fast-fashion in favour of digi-couture, to augmented activism driving digital demonstrations, and actualising the pipedream of clean crypto: designers are pushing for a future of creativity and innovation.

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