A new brand and platform design for Portia de Rossi’s art-tech venture.


Type
Client
Founder
Portia de Rossi

OVERVIEW

General Public (GP) is a brand-new startup founded by Portia de Rossi with a powerful 3D printing process that reproduces paintings that look and feel exactly like the original. General Public’s amazing 3D prints, AKA Synographs™, cut out the middleman, democratise art and empower the artist. This art-tech venture ushers in a new category in the market never seen before by buyers.

GP partnered with JM to establish a brand and product strategy allowing GP to move ahead with confidence and allowing ourselves to design a luxe yet eccentric brand and e-commerce platform that intersected art and technology beautifully.

GP worked with their in-house development team to bring JM’s product design to life – successfully launching their e-commerce platform in mid-2018 as well as a partnership with retail leaders Restoration Hardware, allowing revenue to be generated seamlessly.

Portia and the General Public team have created the first platform that truly amplifies the artist, enabling an authentic expression of their work to be experienced by exponentially more people.
Gary Friedman, Restoration Hardware CEO

What we did in this project...

Brand

DESIGN

  • Experience design
  • UX & UI design
  • Interaction & motion design
  • Content & Information Architecture


VALIDATION

  • Rapid prototyping
  • User testing

DEVELOPMENT

  • Technical analysis & strategy
  • Full-stack development (responsive web, iOS, Android, e-commerce)

Digital Product

DESIGN

  • Experience design
  • UX & UI design
  • Interaction & motion design
  • Content & Information Architecture


VALIDATION

  • Rapid prototyping
  • User testing

DEVELOPMENT

  • Technical analysis & strategy
  • Full-stack development (responsive web, iOS, Android, e-commerce)

Venture Strategy

STRATEGY

  • Opportunity mapping
  • Demand testing
  • Market analysis
  • Business strategy
  • Product strategy & roadmapping
  • Product envisioning
  • Investment strategy

FOUNDER SUPPORT

  • Investor narrative
  • Investor materials (hype reel, pitch decks, tearsheets, etc.)
  • Capital raising support
  • Recruitment
  • Pricing Strategy
  • Business Ops

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