General Public (GP) is a brand-new startup founded by Portia de Rossi with a powerful 3D printing process that reproduces paintings that look and feel exactly like the original. General Public’s amazing 3D prints, AKA Synographs™, cut out the middleman, democratise art and empower the artist. This art-tech venture ushers in a new category in the market never seen before by buyers.
GP partnered with JM to establish a brand and product strategy allowing GP to move ahead with confidence and allowing ourselves to design a luxe yet eccentric brand and e-commerce platform that intersected art and technology beautifully.
GP worked with their in-house development team to bring JM’s product design to life – successfully launching their e-commerce platform in mid-2018 as well as a partnership with retail leaders Restoration Hardware, allowing revenue to be generated seamlessly.
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