Democratizing art through technology with Portia de Rossi.
- Type
- Client
- Founder
- Portia de Rossi
- Stage
- Launched
General Public (GP) is a startup founded by Portia de Rossi with a powerful 3D printing process that reproduces paintings that look and feel exactly like the original.
We set our sights on creating a design that was luxe-yet-eccentric for an e-commerce platform that intersects art and technology in a truly groundbreaking way.
"Portia and the General Public team have created the first platform that truly amplifies the artist, enabling an authentic expression of their work to be experienced by exponentially more people. We are advocates of Portia’s quest to transform the art world, and proud to partner with her and the General Public team to make great art accessible."— Gary Friedman, Restoration Hardware CEO
We developed the product design to catalyze their launch in 2018 and initiate a partnership with Restoration Hardware, among other retail leaders.
What we did...
Brand
Strategy
- Immersion & research
- Naming
- Values, purpose, proposition & personality
Narrative
- Language & tone of voice
- Messaging
- Content strategy
- Copywriting
Identity
- Visual identity
- Art direction
- Brand animation
Rollout
- Collateral design
- Design systems and guidelines
- Website design
- Motion design
Digital
Design
- UX & UI design
- Interaction & motion design
- Content & information architecture