Redefining sex and wellbeing through technology.

Bryony Cole

In progress

Led by sextech expert Bryony Cole, Future of Sex (FoS) is redefining sex and wellbeing through technology, aiming to connect humanity with its deepest sexual self. Josephmark was tasked with creating a brand that would reflect Bryony's vision. We developed a beautiful, organic & future-forward visual identity, highlighting FoS's diverse goals and its sextech leadership.

Moving beyond traditional colours, our brand stands out with unique, hyperrealistic AI images that blend the bizarre with the sensual, challenging the divide between artificial and organic. These visuals invite exploration into sexuality's new frontiers, while questioning established norms.

The brand's essence is tactile and immersive, with a 3D logo and textural imagery that embody our future-forward ethos. This sensory approach, coupled with a theme of "openness," symbolises an invitation to a more liberated and inclusive exploration of sexual wellbeing and technology.

Our rebrand has been pivotal in bolstering Bryony's credibility within the sextech community and beyond. Our collaborative work has not only enhanced FoS's visual identity but also unified and propelled its diverse initiatives, increasing engagement and visibility across her growing vibrant investor community and innovative sextech school, further cementing FoS as a thought leader in the sextech space.

What we did on this project...


  • Immersion & Research
  • Brand Strategy
  • Identity Design
  • Motion Design
  • Creative Direction
  • Copywriting
  • Generative Image Library
  • Design System


  • Website Design
  • Website Development