We partnered with Karma to create a distinct and differentiated brand in the $715B market of impact investing.
After an early round of investment, Karma needed a unique and engaging brand identity that would entice investors, and excite readers and conscious consumers alike. JM jumped in to lead a holistic brand overhaul and elevate Karma above a highly competitive pack.
The symbolic concept of ‘you get back what you put in’ anchors Karma’s design system. We developed a centerpiece to the brand system—an ever-changing circle that stretches, contracts, and regains form.