Propelling teams forward with Pyn.

How do you craft a distinctive brand in the overcrowded HR tech space? With several existing standout brands in the space, our challenge was to create an identity that would stand out above a sea of sameness and allow Pyn to grow its global reach and translate to a new website that could meet all of the company’s digital needs.

The resulting brand identity takes cues from the editorial space while pushing the brand into the future. Inspired by Pyn’s roots in content publishing, our creative direction blended the creativity and edginess of an art magazine, with the sophistication and credibility of the New Yorker. There’s an energy and collective vibration that comes to life through the glowing and shifting compositions, which capture the movement and progression that happens in the workforce.

Our unique and versatile design system is built out of abstract shapes with modular forms, stems from the brand narrative, capturing the changes and shifts in an employee experience. In combination with our gradient palette, this system utilises the shapes in different textures, forms, and patterns, which gives our brand a distinct retro-futurism feel.