VentureCrowd is a leading player in equity crowdfunding and community investing in Australia. It aims to empower everyone and create a more inclusive society. We partnered with VentureCrowd to develop a distinctive and sophisticated brand that aligns with their vision.
Our approach aimed to destigmatize crowdfunding and make it accessible to all. Inspired by the concept of collective energy, VentureCrowd's visual aesthetic strikes a harmonious balance between timelessness and progressiveness. The optimistic colour palette and vibrant pops of colour exude sophistication and confidence. Our curated photography adds an unexpected edge, reflecting our non-conformist and optimistic perspective.
By combining strategic vision with emotive storytelling, we positioned VentureCrowd as a leading force in the crowdfunding landscape, driving meaningful impact and fostering unity among its communities.
With VentureCrowd, individuals and communities can come together, drive change, and invest in a brighter future. At the heart of VentureCrowd’s brand is people. Curated portraits celebrate diversity and representation of their communities and industries. The particle treatment applied to the imagery reinforces the collective energy and the buzz created by community crowdfunding.
We communicated VentureCrowd's mission of a brand that not only empowers but also celebrates crowdfunding. With the brand's timeless, authentic and bold aesthetic combined with our strategic positioning, we have positioned VentureCrowd as a leader in the crowdfunding landscape, driving meaningful impact and creating more fulfilling futures.
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