Backpocket removes the cringe from sharing expenses, so it fits seamlessly into how you live your life. Now in use by thousands of Aussies who love dining out, living in room shares, or going in on gifts for their mates.
Luke Trickett (Blue Stamp Company) came to us in search of a partner to bring this idea of social payments to fruition. We engaged in our signature recon process to take a deep dive into the opportunity space and imagine both an MVP and MVB.
Backpocket is a joint venture of JM, meaning that not only are we helping develop the product strategy and brand, we are also equity partners and true stakeholders in the organization. As such, our role is not only to bring the product to life, but to set up operational structures for the team, hire key roles (including the recent onboarding of a Head of Product and Head of Marketing), and cultivate a convivial team culture. With those key elements in place, we continue to advise as we scale back, leaving a strong culture of respect, admiration, openness, and honesty that will allow Backpocket to grow.