A new digital home for a global icon.
- Type
- Website
- Client
- Sony
- Status
- Launched
Bruce Springsteen isn't just an American icon; he's a global legend, a testament to the enduring spirit of rock and roll. For over five decades, his unmistakable voice has narrated our lives, sold over 150 million albums, and collected 20 Grammy Awards. It was our privilege to craft a website that reflects his immense legacy.
Seamlessly marrying the timeless with the contemporary, the redesigned platform is more than a website—it's an ode to a legend, a space where fans, both seasoned and new, can come together to celebrate the music, the moments, and the man.
The existing Bruce Springsteen website, stagnant for nearly a decade, presented a challenge beyond a simple refresh. The primary objective was to modernize the website inside and out, maintaining engagement with Bruce's loyal, mature fanbase while strategically appealing to a younger demographic, ensuring a seamless bridge between generations of fans.
When it came to crafting the visual direction, it wasn’t about reinvention but reinvigoration. We wanted to capture the essence of his music and the electric energy he brings to his performances. Our designs are bold, textured, and confident, shining a spotlight on the heart and soul of Bruce's music.
As an artist who shares so much of his life with his fans, we wanted a new site that feels intimate as if it's just you and his music. Immersive layouts and experiences aim to strike a balance between structure and rawness, with media and interactions arranged in a way that resembles thumbing through a cherished vinyl collection or a photo album of timeless moments.
BEHIND THE STRATEGY
Taking a look backstage...
- By first understanding and articulating goals, audience, and site structure, our approach guarantees alignment and clear direction for both design and copy, ensuring the smoothest possible process.
- With a primary demographic aged 45-54, and an intention to attract younger age groups, we've crafted an edgy yet accessible design. Catering to the 60% mobile users, predominantly iPhone, our design prioritizes ease-of-use without compromising on uniqueness.
- From highlighting songwriting depth to driving tour promotions, our objectives center on both fan engagement and tangible conversions.
- Beyond aesthetic, we delve deep into functional strategy. Prioritizing internal linking to decrease bounce rates, advocating for content clusters, and spotlighting shareable content segments—all these are part of our holistic website strategy, ensuring users not only land but also stay and explore.
What we did on this project...
Digital Product
- Immersion & Research
- Website Strategy
- Website Architecture
- User Experience Design
- Creative Direction
- User Interface Design
- Interaction Prototypes