Teaching kids to be entrepreneurs — the fun way.

Venture Journey
  • MVP
  • Market Validation

Founder Backed

Mitchell Mead

A joint venture between Josephmark, Aginic Ventures and passionate educator Mitchell Mead, Hey Startup! is a game that empowers students to engage with their learning in a new, fun and self-driven way.

We all know how thinly most teachers are spread; Hey Startup!’s ability to maintain student engagement frees teachers up to support them more deeply, according to their individual needs.

Hey Startup! pushes curriculum learning so students develop tangible connections between what they’re being taught, and how it can be applied. Not only does it makes the learning fun, but allows them to apply and explore new skills in a memorable way that means those skills will stick.


Gamification & User Testing

  • A gamification strategy workshop helped identify an engaging core game loop that could be used as a basis for the experience.
  • A rapid prototype was developed to test hypotheses and assumptions.
  • Early user testing with students was undertaken in schools to gain valuable feedback.
Josephmark were never just a 'team' of people that worked on the project. They were a part of it. They cared about the intricacies and flow, and provided insight in areas that I had missed.
Mitchell Mead, CEO

We worked with UK-based illustrator, Defaced, to create a truly unique and engaging experience for kids, that brought a delightful, cut-through aesthetic that's immediately identifiable to the Hey Startup! brand.

What we did in this project:

Venture Strategy


  • Business strategy
  • Product strategy & roadmapping
  • Product envisioning
  • Investment strategy


  • Investor narrative
  • Capital raising support
  • Business ops
  • Financial forecasting

Digital Product


  • Experience design
  • UX & UI design
  • Interaction & motion design
  • Content & Information Architecture


  • Rapid prototyping
  • User testing


  • Technical analysis & strategy
  • Full-stack development (responsive web)



  • Language & Tone of Voice
  • Messaging
  • Copywriting & UX Writing


  • Visual identity
  • Art direction
  • Brand Animation

Ready to discuss your venture?

Whether you’re an entrepreneur looking to prove product-market fit or an early-stage company with a clearly-defined concept, we can bring your vision to life.