Helping people stay home and bone.

Joint Venture
Bryony Cole

Webby Award Winner 2021, 2 x AGDA Award Finalist

When lockdown hit, we couldn’t imagine a healthier way to pass the time than getting your freak on – or rather, helping you get yours on. We partnered with YouPorn to make Wheel of Foreplay, to encourage people to have more sex.

Nearly 1.5 million got it on – or at least spun the wheel for inspiration (not to mention all the winks and double-takes we got from The Guardian, Unilad, Forbes, Vice, GQ, and 25-or-so others).

“Wheel of Foreplay offers an original, engaging and sexually charged way to bring your intimacy to the next level — and to prevent you from beating each other into submission with raw sourdough.”
Forbes Magazine


The FOS lab was founded to identify, develop and launch ventures at the intersection of tech and sexuality – going beyond sex toys to progress sex education, intimacy skills, gender identity, medicine and so much more. Creating and launching this game was part of our lab’s ongoing commitment to sex-positve exploration.

“The sleek online experience provides numerous ways to experience sexual pleasure—no matter if you’re single, quarantining with your partner, or isolating separately from your loved one(s). It's just like the Wheel of Fortune, only a lot more sexual and it won't rot your three remaining brain cells.”
Men's Health

Behind the illustrations

  • We enlisted the help of Egle Zvirblyte, a brilliant illustrator known for her bombastic depictions of sensual and colourful characters.
  • These illustrations made sure the game’s design was accessible, delightful and thought-provoking for beginners and kink connoisseurs alike.
“My hope for Wheel of Foreplay is that people spinning it feel like they can really enjoy keeping their intimacy locked down, physically and digitally, and start enjoying all of the benefits of intimate connection.”
Bryony Cole