To accelerate the transition to a localized, sustainable and decentralized energy market, in partnership with Oxamii, we created a seamless marketplace directly connecting people who consume energy with those who produce it. The People’s Grid is your access to local, renewable, sustainable power.
Oxamii was creating a pioneering platform and marketplace to connect buyers, sellers, and intermediaries in local, renewable energy generation (known as The People’s Grid). Gearing up to execute their customer and go-to-market plans, our challenge was to bring The People’s Grid to life with a seamless customer experience, from branding, product strategy and design, software development and go-to-market activities.
We were excited to get our hands dirty on a company that speaks so clearly to our own regenerative values. We took on platform development, website, brand and content marketing, as well as strategic investment in The People’s Grid, with a collective goal of building connection and powering a movement for a brighter (more renewable) tomorrow.
Delivering on the promise that The People’s Grid delivers climate impact and tangible social impact at the community level, we designed a platform where users can learn all about their energy, their impact, and the people they are connected to. The People’s Grid empowers users to connect to their energy on a more personal, tangible level by understanding where it is coming from, and who it is coming from.
To put it simply, people-powered takes on a new meaning with The People’s Grid.