Clean energy, for and by the people.

Venture Journey
  • Recon
  • Beta Launch

Type
Equity Partner
Founder
Aaron Yew

Status
Fundraising
Recognition
AGDA Award Merit Winner

To accelerate the transition to a localized, sustainable and decentralized energy market, in partnership with Oxamii, we created a seamless marketplace directly connecting people who consume energy with those who produce it. The People’s Grid is your access to local, renewable, sustainable power.

Oxamii was creating a pioneering platform and marketplace to connect buyers, sellers, and intermediaries in local, renewable energy generation (known as The People’s Grid). Gearing up to execute their customer and go-to-market plans, our challenge was to bring The People’s Grid to life with a seamless customer experience, from branding, product strategy and design, software development and go-to-market activities.

We were excited to get our hands dirty on a company that speaks so clearly to our own regenerative values. We took on platform development, website, brand and content marketing, as well as strategic investment in The People’s Grid, with a collective goal of building connection and powering a movement for a brighter (more renewable) tomorrow.

Behind The Strategy


The JM Approach

  • We knew that The People’s Grid could be so much more than just a brand; we needed to spur a movement. It was essential to our brand design process that it felt like it belonged to the people, retained a community focus, and offered a sense of illustration.
  • We used a bright brand green to connect with the renewable energy movement, and a logo that showcases the togetherness of collaborating for the greater good.
  • We leveraged 3D illustrations to depict our vibrant community and add a bespoke recognition that feels singular to The People’s Grid.
"You need an incredibly motivated and capable team to tackle complex early-stage venture challenges. We were delighted to work with the team at Josephmark who brought an array of skills and smarts, and most importantly, a founder mindset to help us bring The People's Grid to life."
— Aaron Yew

Delivering on the promise that The People’s Grid delivers climate impact and tangible social impact at the community level, we designed a platform where users can learn all about their energy, their impact, and the people they are connected to. The People’s Grid empowers users to connect to their energy on a more personal, tangible level by understanding where it is coming from, and who it is coming from.

To put it simply, people-powered takes on a new meaning with The People’s Grid.

What we did...

Venture Strategy

STRATEGY

  • Opportunity mapping
  • Market analysis
  • Business strategy
  • Product strategy & roadmapping
  • Product envisioning
  • Investment strategy

FOUNDER SUPPORT

  • Investor narrative
  • Capital raising support
  • Recruitment
  • Business ops

Digital Product

Design

  • UX & UI design
  • Interaction & motion design
  • Content & Information Architecture

Validation

  • User testing

Development

  • Technical analysis & strategy
  • Full-stack development

Brand

Strategy

  • Immersion & research
  • Naming
  • Values, purpose, proposition & personality

Narrative

  • Language & tone of voice
  • Messaging
  • Copywriting

Identity

  • Visual identity
  • Art direction
  • Brand animation

Rollout

  • Website design and development
  • Design systems and guidelines

From the journal

Building Backpocket: From 0 to Fintech App in 6 Months

Read more
A black-and-white photo of Matt, wearing a t-shirt and jacket. Soft light is shining on him from one side, and his face is turned toward it. He’s got a small smile on his face.

Why venturing with Josephmark is the smartest move for your startup

Read more